A short-form video piece for Upstream Works Software to support the pre-launch of their strategic relationship with Endava (NYSE: DAVA). Fifty seconds. Portrait. Concepted, directed, edited and delivered by AJH Technology — a small piece of work with a specific job: land the human story behind the announcement before the corporate announcement itself.
The brief was small but sharp: a partnership pre-launch needs a warm-up. The corporate news would land in due course — the job of this piece was to build anticipation with the human side of what "strategic partnership" actually looks like day to day. Travel. Prep. A studio. A conversation.
Portrait format, tuned for LinkedIn feeds and mobile-first social distribution. Long enough to feel like a story, short enough to survive the scroll.
Upstream Works were about to publicly announce a strategic relationship with Endava — a global technology partner listed on the NYSE. Big news, corporate-sized. What they wanted first was something small, human and shareable — a "day in the life" teaser that would make the announcement land warmer when it came a day or two later. AJH Technology took the brief, scoped it tight, and turned it around fast.
Not every project needs to be a 3-month platform build. Sometimes the right output is a well-directed 50 seconds. Here's what shipped.
A "day in the life" through-line — travel bag, boarding pass, hotel prep, studio setup, boardroom conversation. Human beats first, corporate news last.
Shot list and beats mapped to the story. Portrait format from the start — designed for LinkedIn feeds, not repurposed from landscape.
Travel imagery, hotel prep detail, and behind-the-scenes coverage of a City of London studio session — cameras, mic booms, three principals around a table with the skyline behind.
A tight cut that respects the scroll. Fifty seconds. No dead frames. Music-agnostic bed so the client's socials team could licence audio if needed downstream.
Consistent grade across the beats — warm on travel, natural on the studio boardroom. Portrait crop respected throughout, no letterboxing.
Master MP4 for LinkedIn, WhatsApp share and internal comms. Poster frame extracted for static thumbnails and email teasers. Web-embedded on this case study for the record.
Sometimes the corporate news needs a human warm-up. AJH turned a small brief into a piece of content that made the announcement land warmer when it came.
Website, brand, video, AI — AJH Technology delivers the piece of work the brief actually needs, at the scale it actually needs. Sometimes that's a 3-month platform build. Sometimes it's 50 seconds. Both count.